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Additional resources for Behavioral pricing
Only a limited amount of research that could inform practitioners on the pricing of GM foods has been published (Boccaletti and Moro, 2000, Burton and Pearse, 2003, Moon and Balasubramanian, 2003). These studies’ designs are based on theories that consumer acceptance of GM food is based on knowledge, awareness and price of GM food (Boccaletti and Moro, 2000), including a focus on the source of the genes used in the GM process (Burton and Pearse, 2003) and ethical beliefs about the use of GM in food (Moon and Balasubramanian, 2003) The results of these studies in aggregate suggest that: 1 There is significant resistance to GM foods compared to ordinary and organic foods.
S. T. (1996), “The effect of sales promotion type and amount on internal reference price”, Pricing Strategy & Practice, Vol. 4 No. 1, pp. 21-7. Mitchell, V. and Papavassiliou, V. (1999), “Marketing causes and implications of consumer confusion”, Journal of Product & Brand Management, Vol. 8 No. 4, pp. 319-39. B. , McGraw-Hill/Irwin, New York, NY. L. and Grewal, D. (2001), “The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions”, Journal of Product & Brand Management, Vol.
G. (1993), “Price-perceptions and consumer shopping behavior: a field study”, Journal of Marketing Research, Vol. 30 No. 2, pp. 234-45. S. J. (2000), “Advertising vs sales promotion: a brand management perspective”, Journal of Product & Brand Management, Vol. 9 No. 6, pp. 389-409. S. T. (1996), “The effect of sales promotion type and amount on internal reference price”, Pricing Strategy & Practice, Vol. 4 No. 1, pp. 21-7. Mitchell, V. and Papavassiliou, V. (1999), “Marketing causes and implications of consumer confusion”, Journal of Product & Brand Management, Vol.