Behavioral pricing by Journal of Product & Brand Management.

By Journal of Product & Brand Management.

Show description

Read or Download Behavioral pricing PDF

Similar investments & securities books

Investment Analysis and Portfolio Management

Funding research AND PORTFOLIO administration, 10th version, teaches readers how one can deal with their funds to derive the utmost reap the benefits of what they earn. From asset allocation to choosing investments in an international industry, this ebook supplies readers an outstanding beginning in own finance and offers a similar instruments used commonly via pros, companies, and faculties around the kingdom.

The Day Trader's Course Workbook

"Задачник по дэйтрейдингу" прекрасная возможность для проверки вашего знания 'Учебника по дэйтрейдингу". Прежде чем окунуться в реальный мир дэйтрейдинга — где за несколько секунд можно легко сделать или потерять деньги — проверьте, действительно ли вы хорошо поняли концепции и инструменты в "Учебнике по дэйтрейдингу".

Fundamentals of Futures and Options Markets (4th Edition)

For undergraduate classes in suggestions and futures. This creation to futures and ideas markets is perfect for people with restricted historical past in arithmetic. according to Hull's concepts, Futures and different Derivatives, one of many best-selling books on Wall highway and within the university industry, this article bargains an available presentation of the subject with out using calculus.

OECD investment policy reviews : Malaysia 2013.

Malaysia sticks out as one of many fiscal luck tales in Asia. international direct funding (FDI) has performed an incredible position within the development and diversification of the financial system, and has been a key a part of an outward-oriented improvement process. As an early mover by way of export-led improvement, Malaysia has commonly got a great deal of international funding relative to the small measurement of its economic system.

Additional resources for Behavioral pricing

Example text

Only a limited amount of research that could inform practitioners on the pricing of GM foods has been published (Boccaletti and Moro, 2000, Burton and Pearse, 2003, Moon and Balasubramanian, 2003). These studies’ designs are based on theories that consumer acceptance of GM food is based on knowledge, awareness and price of GM food (Boccaletti and Moro, 2000), including a focus on the source of the genes used in the GM process (Burton and Pearse, 2003) and ethical beliefs about the use of GM in food (Moon and Balasubramanian, 2003) The results of these studies in aggregate suggest that: 1 There is significant resistance to GM foods compared to ordinary and organic foods.

S. T. (1996), “The effect of sales promotion type and amount on internal reference price”, Pricing Strategy & Practice, Vol. 4 No. 1, pp. 21-7. Mitchell, V. and Papavassiliou, V. (1999), “Marketing causes and implications of consumer confusion”, Journal of Product & Brand Management, Vol. 8 No. 4, pp. 319-39. B. , McGraw-Hill/Irwin, New York, NY. L. and Grewal, D. (2001), “The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions”, Journal of Product & Brand Management, Vol.

G. (1993), “Price-perceptions and consumer shopping behavior: a field study”, Journal of Marketing Research, Vol. 30 No. 2, pp. 234-45. S. J. (2000), “Advertising vs sales promotion: a brand management perspective”, Journal of Product & Brand Management, Vol. 9 No. 6, pp. 389-409. S. T. (1996), “The effect of sales promotion type and amount on internal reference price”, Pricing Strategy & Practice, Vol. 4 No. 1, pp. 21-7. Mitchell, V. and Papavassiliou, V. (1999), “Marketing causes and implications of consumer confusion”, Journal of Product & Brand Management, Vol.

Download PDF sample

Rated 4.86 of 5 – based on 23 votes