Can We Do That?! Outrageous PR Stunts That Work--And Why by Peter Shankman

By Peter Shankman

This enjoyable and pleasant ebook appears at real-life PR stunts that might blow your brain and encourage you to increase leading edge and inventive how one can get your organization spotted. PR guru Peter Shankman chronicles the main ridiculous, outrageous, and probably loopy PR stunts of all time—explaining why a few paintings and others don’t. it is a humorous, insightful advisor to successful the PR video game.

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Extra resources for Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

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Endorphins are our friends. Bad day? Go for a run. Need a change but don’t know what it needs to be? Stairmaster. Can’t figure out how to get a client to understand that you’re right and they’re so most obviously wrong? Bench press. The key is to get your heart pumping, get moving, motivated, and head back into the office with a fresh brain. It does wonders, and it’s been proven by scientists that the resulting high you get from a workout lasts well beyond the end of that workout. qxd 10/27/06 12:00 PM Page 38 38 • C A N W E D O T H A T ?

That’s the fun of it. They don’t have to be! You can mix and match, you can make your own rules. Regardless, whatever you do to be more creative, be it playing with children or planting a garden, will let you come up with new and better ideas, allowing you to implement those ideas and generate terrific amounts of attention. ) Without question, it’s fun to explore the child in you. It’s what allows us to be creative, to come up with our great ideas, our spectacular promotions, and our tremendous events.

You get the idea. In fact, why not go to the local animal shelter and spend some time with one of the dogs or cats there? Just hang out with them. Talk to them. Walk with them. Give them some much-needed company, and in exchange, they’ll take care of you, and help you think a little differently. (Plus, you might just wind up with a new housemate. ) 5. Finally, can’t get out of your office at the moment, but still need a boost? Read things you’ve never read before. qxd 10/27/06 12:00 PM Page 40 40 • C A N W E D O T H A T ?

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